Brochure printing quantities depend on the use of the brochure. A brochure is usually printed with a clear goal in mind. To have in the office for potential customers, to be handed out at conventions and expos, to be placed in racks or to be mailed, etc.
This is a common question. Because it depends on many factors.
The rule of thumb is one and a half times your seating, however that does not leave a whole lot for anything else.
Because you will want to promote your business with your menu, I would recommend that you print your restaurant menu using a high grade of material, like the EndurAce material (a water resistant surface for longevity), then add a less expensive delivery grade printed menu for promotions.
You'll want to send your menu to the businesses in the area around your restaurant as well as to writers/media, hotels, etc. So don't scrimp, make sure you have enough to go around. Your menu will be the driver of your traffic.
This is a topic that has perplexed the printing industry for years. OMG 5,000 cards for $20! Thats crazy. It sure is. And in the printing industry you will get what you pay for. And if you pay crap prices you're going to get crap product. You may get 5,000 cards to hand out, but they are going to be of thin stock, have color irregularities throughout the run and probably have the printer's logo on it. Is that the impression you want to give about your company? Absolutely not! You want an impression of integrity.
When you hand your customer a piece of your company, you want that customer to know that your company is worth investing in. They desire confidence in your business. And handing them a crappy, flimsy card is no way to go about it. And today, printing has changed so much it is not necessary to do do that anymore. The price difference isn't that great between quality and quantity.
You can still get a professionally designed business card, full color for under $100.00. And that is a minimal business expense to promote confidence, wouldn't you agree?
That goes for more that just your business cards. That goes for brochures, presentation folders, everything you're going to put your name on. Give your customers confidence. Print your materials professionally and with the right designer.
I know I do not have a bunch of readers, but I would like to share the most amusing videos I have ever seen on a business card below. Please take a look, it is fabulous.
Our current business card is to the left. It is printed on a silk laminated 14 pt stock with spot UV. You cannot see the contrast in the background and the shine here, but you can request a card to be sent to you by going to our contact page. I will be glad to send one out right away.