How many times have you come into your office or store to find someone has shoved a business card or flyer awkwardly in the door? Usually the business is a service business, like an accountant, handyman or a hairdresser. Presentation is important, no matter what the aspect. A door hanger, printed with your services is a much better format for an every door communication. Not only will you be able to use all of the space on a door hanger, but your potential customers will know that you printed those specifically for that reason.
Envelope printing is one of the most under utilized marketing pieces out there. As a small business owner we need to seize every opportunity available to spread our business message and brand. And custom envelopes are a great way to do just that.
When we look at promoting our businesses, it's important to realize other aspects that will effect our bottom line than just advertising and customer service. The truth is, there are countless factors. It's your job to try to deal with as many as possible to keep your business on the right track.
Business card printing has come a long way since I started in this business 20 plus years ago. Business cards have always been the most powerful tool, dollar for dollar, to which you can invest for your business. To be sure you get every bit of return for them, you want something higher end or creative to get additional impact.
The shape of the business card you print can create that additional impact. Business cards come in a variety of sizes and shapes. The standard size of a business is a rectangle of 3.5 inches by 2 inches. And easily, you can change the image that is presented by changing a measurement, shape, ink, or material used. Below is a list and good examples of business cards that are printed with some of the latest technology.
The are many ways to enhance your landscape company's marketing with print. A variety of print materials essential to get your business off the ground is available affordably. And whether you are a one person show or have thousands of employees, you need to have a professional presence. You definitely want your customers to know you're serious about your business and invest your time and money in it to make a good impression. Good design and printing is essential to help in that effort.
Essential print materials to help get your landscape business exposure:
People love gifts. It leaves a smile on the face. So if you print your logo on a gift, even a small inexpensive gift, it will be taken positively. And that's what you want when people see you're logo. To associate it with positivity.
It's not just that people love to get stuff for free, although they do. Promotional products deliver more impressions or frequency than other type of media, because promo items are kept for a longer period of time than other media like print or radio advertising. Print lasts for as long as it takes to get read and thrown away and radio spots only last as long as the commercial.
According to a recent industry study, promotional items are kept for an average of 5.8 months. 87% of recipients could identify the advertiser associated with the item and
31% reported a high likelihood of doing business with the advertiser after receiving a promotional product. That's a great return. Money well spent.
Remember though, it's like any other marketing, you need to understand that some products will be more effective than others. The promotional item needs to be relevant and useful. The majority (81%) of promotional products were kept because they were considered useful. 90% of an audience reported currently owning or possessing a promotional product that they received in the last 24 months. That's a long duration for any advertising.
Choosing something that corresponds with your business is also the best bet. A good example would be a measuring tape for a decorating company or a bottle opener for a beer company. The relevancy to the promo product will make the association with your company stronger.
Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.nAmong wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month.
Although promotional products have a wonderful return, your not going to make millions of dollars on return with them. Definitely add promo items into the budget and tie into your campaign, but don't spend all of your ad dollars on freebies. It should accompany radio, print and online advertising.
Akuafoil is a printing process that is used to make advertising and marketing pieces really stand out. Akuafoil is used in place of the traditional foil process because of its versatility, affordability and brilliance. Instead of being able to choose one or just a few foil colors, usually gold or silver, you are able to use Akuafoil under any hue, creating a foil look without being limited in your design.
Akuafoil advertising pieces catch the light and reflect it, making it stand out next to the usual advertising pieces printed traditionally. It ads some excitement that shows your company is in the "now" and on the cutting edge. Akuafoil is perfect for tech companies, cleaning companies, and any business that wants to sell modern services.
Akuafoil can be printed on Stickers, Business Cards, Postcards, Greeting Cards and more. Go to our Akuafoil page for a quick quote.
Well that's an easy questions to answer. Do you have something to say? Or perhaps some knowledge you think should be shared? Well maybe you're thinking to yourself, not really. But wait until you see the statistics below.... you will change your mind.
Business owners who have a website, and everyone today should, need to add content on a regular basis in order to get good rankings, so why not? Why not make the content original and a blog?
Here are the statistics that will change your mind about blogging:
• Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)
• Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)