Small Business Blog— Advertising & Marketing Nuggets

What makes a great print ad?

3/6/2012

There are several different opinions on what makes a great print ad. I am a believer in simplicity with a simple, straight forward message. A message everyone will understand and that can be read at a glance.

Below is an ad I ran over 10 years ago. It's a good example of a simple and appealing advertisement with a single point.

Headline
Make a catchy statement that will grab the reader's attention.

Image
This will be the first thing a reader will notice. One single, attractive image. Since this is a shoe ad, this is appropriate. If possible, show people using your products or services. People will then identify with them and you will get more out of your advertising dollar.

Your point
Too many price points will cause confusion. You want a single point in your ad.

Logo & Contact
Because it would be crazy not to add this. Of course, everything you do needs to contain your place of business and your contact information. Or you might as well just throw your cash out of a moving car.

63 Comments

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3/8/2022 08:06:21 pm

I think I agree with the entirety of this post. Well done! I want to share a company that provides one of the fastest printing services for every type of need. "On Time Print". http://ontimeprint.com.au/ Their printing professionals, as well as their print shop, are reliable and does a range of document and print services. Thanks once again!

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Wow, I love that you talked about printed ads and how to create an attractive one. My cousin's working on a school project and needs to organize a fundraiser event for it. I think my cousin mentioned something about considering printed ads, so I'll be sure to share your advertising tips with him. I appreciate your insight on how a printed ad should deliver a clear and strong message.

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9/21/2022 06:23:56 pm

I like your saying that you should create a statement that will attract the reader's attention. I want to print some materials for my workplace for marketing purposes since I operate a business. I'll use all of your advice to locate a business form printing service to get my papers printed.

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10/6/2022 06:29:11 am

What you said about making a statement that will grab the reader's attention is something I agree with.

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I appreciate it, and I wish you well with the new articles.

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What makes a great print ad?

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Call (321) 723-8005 or email [email protected] for services.
We work with a variety of clients all over the US.

What makes a great print ad?

Leave a Reply.

Categories

Call (321) 723-8005 or email [email protected] for services.​We work with a variety of clients all over the US.

Call (321) 723-8005 or email [email protected] for services.
We work with a variety of clients all over the US.