This Christmas, Feed Your Fires!

In retail advertising, the saying goes, "feed the fires." This Chirstmas, when your sales are at their highest, you want to feed that fire with advertising. The wrong approach is to think that the sales are going to come anyway because it's your biggest season. It may be that you will have higher sales this time of year because it's the natural way of the holiday season, but you will have more impact on your market if you feed those sales with more advertising.

This is the time of year you increase your advertising. Time to call all your suppliers and vendors and ask about co-op dollars. Use them now, while the fire is still hot and burning.