The beauty of EDDM!

Who says the USPS is done? Well they have come up with a great survival tool. It's EDDM, which stands for every door direct mail. This is a great tool for service type businesses. Lawn maintenance, cleaning companies, cable companies, etc...  Anytime you want to reach a specific area in it's entirety. What is the difference between regular direct mail and the EDDM? Well the EDDM does not work off of a mailing list, so that cuts down cost right there. Since the most expensive part of a direct mailing campaign is the postage. What you do pay for the service is a fraction of the postage you are used to paying. So printing the flyers and paying a fraction of the postage, sound pretty good.

The service is easy. No need for a permit number. All you do is go to www.usps.com and sign up for an account. Go through the system and pick out where you want to advertise. The great thing about this is you can pick a specific area and dwindle it down to what you can afford. They list the number of residential and the number of businesses in that route. You just pick which ones you want to be delivered, and you're ready. There are a few forms to fill out and you need to bundle your pieces, but other than that, it is super easy and affordable.

The other great thing about this is that there are size requirements, which are a little bigger than the postcard, but it will only help you. The bigger and more colorful your piece is, the better return you will get on your investment. There are also a few graphical assets you will need to have, so make sure when sending your artwork to be designed, you let your designer know what specifically needs to be done.

EDDM is just one way you should advertise your service business. For others, please call Digital Ink at 863-269-9593 or email us at [email protected]. We can help you distinguish your business from your competition.