Curb Appeal and it's effect on your business

When we look at promoting our businesses, it's important to realize other aspects that will effect our bottom line than just advertising and customer service. The truth is, there are countless factors. It's your job to try to deal with as many as possible to keep your business on the right track.

When I talk about curb appeal, I am talking about the physical appearance of your business, inside and out. It's better to try to look at it from an outsider's perspective.

Is your business easy to locate? Making sure that your business is in the local directories is crucial, but don't forget to make sure it can be easily found from the street.

Is there adequate signage pointing and on your business? You want to make sure when you get to the area, your signage is clear and easy to read to guide people to your business. Signage needs to be maintained like any other aspect. Light bulbs need to be replaced, signage needs to be cleaned. Keep your image as spotless as possible.

Is your landscaping maintained? People often forget about the landscaping. The planters in front, if you have them, should be planted and kept. If you have dead stuff out in your planters, it's not that impressive. And you definitely want to impress anyone entering your business.

Once inside your business, is it clean? A dirty office and store will turn people away. Your place should be spotless. If you don't have time, you should consider hiring someone to do it for you. Your business should be ready to greet customers at any time the door is open.

Does your work carry home? If so, then your home should also be a good representation of your business. Keep it clean, and beautiful inside and out. And here's why:

I have a friend who owns a landscaping company. His yard is the worst looking yard on the block. He will not get work in his own neighborhood if he doesn't maintain his own yard. It also shows that he's not passionate about what he does. Or, he would have a bangin yard! And if he had a bangin' yard, he would get customers in his own neighborhood, which is more cost effective than driving all over the county.

Although some people are skeptical about how it effects sales, people want to spend money with people who take the time and money to invest and are passionate about their business. If I take a casual approach, I will get one in return.