A Model for Great Print Ad Reinforcement

I have a customer who has a great model for print advertising reinforcement and I wanted to share it. It's a wonderful and effective way to get the most out of your print advertising. Dan Taylor of A Advanced Hearing Care, is a great example on how to reinforce advertising while building credibility and brand. Every month I come up with ads for AAHC, which includes a catchy headline, art and his business information, all usual stuff. And Dan comes up with the reinforcement. The thing that is so special about him is that Dan is not only a audiologist, he is a writer. So, for each of his print ads, he writes a story to accompany it somewhere in the periodical as well as in his blog. He's not selling hearing aids in the articles. He writes about hearing aids, care and general information. So he is selling without selling.

With the articles, it helps keep the site ranked high for original content as well as adding to the credibility of both Dan and the business. Not to mention the fact that the articles are filled with helpful information for the hearing impaired, family of the hearing impaired, as well as other hearing professionals in the industry. He has a good following, making his advertising even more effective.

Below is the ad we chose for the month of September.

To read more about Dan or A Advanced hearing care, please click here.

September Ad for A Advanced Hearing Care