So now ask yourself what you will need in those 6 months. With your marketing plan in place already, you should be able to figure out a good number. If your marketing plan is not ready, go started on it. You should have some idea of you immediate future for your business.
I'll use a customer's business as an example.
They have a storefront, so they get a lot of walk-ins. Take the average weekly new customer traffic and multiply by the number of weeks. 5 new walk-ins per day 5 days a week.
36 (weeks) times 25 is 900 brochures just for walk-ins.
They will also be working 4 events. The information on attendees should be available to you to guesstimate. Now, not all of the attendees will pick up a brochure. And I've been told that you should plan on 50%, but I use 75% because I do not want to be without.
The 4 events and their attendeed:
Expo 250 attendees
Convention 1000 attendees
Networking event x 2 100 attendees for both events
That's 1450 total attendees. 75% of that number is approx 1090.
1090 plus the 900 for walk-ins and that gives you a little under 2,000.
The price breaks for better pricing usually sit at 250, 500, 1000, 2500, 5000, 10,000 & 20,000 and so on.
So that number is right in the middle of two breaks. You have two choices. You can go with a larger amount with a less expensive per piece price, but have to store the extras. Or, I can print the lesser amount for more per piece and reprint at an earlier time.
That decision is yours and it's why your the boss:)
Consider other variables, like what other types of advertising and marketing you will be doing in that time that might drive your walk-in numbers. Or you might have an opportunity to participate in a local networking group. What you don't want, is to run out and be left without a good piece that someone can take with them.
So order enough.
Digital Ink can help you design and print a quality brochure to represent your business. Call today for quotes and great service. (321)-723-8005.