It's not just that people love to get stuff for free, although they do. Promotional products deliver more impressions or frequency than other type of media, because promo items are kept for a longer period of time than other media like print or radio advertising. Print lasts for as long as it takes to get read and thrown away and radio spots only last as long as the commercial.
According to a recent industry study, promotional items are kept for an average of 5.8 months. 87% of recipients could identify the advertiser associated with the item and
31% reported a high likelihood of doing business with the advertiser after receiving a promotional product. That's a great return. Money well spent.
Remember though, it's like any other marketing, you need to understand that some products will be more effective than others. The promotional item needs to be relevant and useful. The majority (81%) of promotional products were kept because they were considered useful. 90% of an audience reported currently owning or possessing a promotional product that they received in the last 24 months. That's a long duration for any advertising.
Choosing something that corresponds with your business is also the best bet. A good example would be a measuring tape for a decorating company or a bottle opener for a beer company. The relevancy to the promo product will make the association with your company stronger.
Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.nAmong wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month.
Although promotional products have a wonderful return, your not going to make millions of dollars on return with them. Definitely add promo items into the budget and tie into your campaign, but don't spend all of your ad dollars on freebies. It should accompany radio, print and online advertising.